Harley-Davidson, Inc. (HOG)
NYSE · Consumer Cyclical · Recreational Vehicles
$26.19+6.68%as of Oct 6, 2026, 4:35 AM ET
- Market cap
- $2.7B
- P/E (trailing)
- 14.4
- Forward P/E
- 13.1
- Dividend yield
- 2.9%
- 52-week range
- $17.09 – $28.86
- 52-week change
- −7.50%
- EPS (trailing)
- $1.82
- Analyst rating
- 2.5 Buy
- Next earnings
- Nov 4, 2026
Fiscal year to Dec 2025
- Revenue
- $4.5B (−13.76%)
- Net income
- $339M
- Operating margin
- 8.6%
- Diluted EPS
- $2.78
- Free cash flow
- $415M
From the company’s annual report on SEC EDGAR.
About Harley-Davidson, Inc.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products.
Headquarters: Milwaukee, United States · 5,500 employees · harley-davidson.com